White Rabbit was launched in August 2007. The name is synonymous with sensible, intelligent products featuring innovative, yet no-frills design. Product ideas come from students in association with academic faculty members, designers and graphic artists. White Rabbit is making its debut at the ISPO in Munich with two timely products for the winter sports season, both developed together with the famous Italian designer MARC SADLER.

SNOWBOARD RACK

Wall-mounting snowboard holder, made from 100% recyclable aluminium, angled and fitted with two extensible rubber straps that adjust to any size of snowboard. Fixing the rack to a wall is simplicity itself, just two screws required.

PORTA SOFT BOOT

Lashing strap for softboots, made from 100% hemp fibre webbing and natural rubber. Take a pair of softboots, fit the strap in one easy, wraparound action, then pull it tight. The strap has an integral carrying handle. One-piece design, cleverly stitched together, minimalist use of material.

PACKAGING

White Rabbit products are packaged using 100% recyclable grey board, printed in white only (biodegradable). Packaging designs are deliberately kept simple, and uncluttered by fancy logos or similar decorative elements. The brand eschews the “funky” look. Such visual restraint matches both the contemporary mood, and an eco-friendly underlying philosophy.

White Rabbit was launched in August 2007. The name is synonymous with sensible, intelligent products featuring innovative, yet no-frills design. Product ideas come from students in association with academic faculty members, designers and graphic artists. White Rabbit is making its debut at the ISPO in Munich with two timely products for the winter sports season, both developed together with the famous Italian designer MARC SADLER.

SNOWBOARD RACK

Wall-mounting snowboard holder, made from 100% recyclable aluminium, angled and fitted with two extensible rubber straps that adjust to any size of snowboard. Fixing the rack to a wall is simplicity itself, just two screws required.

PORTA SOFT BOOT

Lashing strap for softboots, made from 100% hemp fibre webbing and natural rubber. Take a pair of softboots, fit the strap in one easy, wraparound action, then pull it tight. The strap has an integral carrying handle. One-piece design, cleverly stitched together, minimalist use of material.

PACKAGING

White Rabbit products are packaged using 100% recyclable grey board, printed in white only (biodegradable). Packaging designs are deliberately kept simple, and uncluttered by fancy logos or similar decorative elements. The brand eschews the “funky” look. Such visual restraint matches both the contemporary mood, and an eco-friendly underlying philosophy.